St Giles is set to be an internationally recognised destination for commerce, culture, creativity and inspiration, set in the heart of London.
The aim is to create a unique, mixed-use destination that will fuse events, hospitality, information, retail, workplace and leisure. It will be a dynamic and engaging collection of spaces that are fully integrated with the cultural and physical heritage of the local area, encompassing, as it does, Denmark Street commonly know as Tin Pan Alley.
St Giles is situated at the crossroads of Oxford Street, Tottenham Court Road, New Oxford Street and Charing Cross Road with the potential of more than 200,000 visitors a day from the newly expanded Tottenham Court Road station – the content rich nature of this development will make it an inclusive experience. It will showcase hi-culture and popular culture, the arts, sports and technology, alongside seasonal and annual traditions.
Inside the various buildings that make up St Giles there will be a mix of uses, including a flexible urban gallery with an ever changing programme of events, news, products, retail showcases and an ongoing information stream. The mix of uses also includes two events venues, residential units, a hotel, office space, restaurants, bars and retail shops.