3 Broadgate transforms an important pedestrian link between two bustling public spaces; Broadgate Circle and Finsbury Avenue Square.
Originally constructed in 1987 to provide a marketing suite for Broadgate, the structure is located at the heart of Broadgate, which provides a popular pedestrian link between Shoreditch to the East and the City. On average 150,000 people pass through the estate each weekday.
The existing building greatly contributed to the creation of comparatively narrow entry points between neighbouring buildings 1 & 2 Broadgate and 5 Broadgate. Orms’ plans have sought to animate this open space, updating the building’s use as a marketing suite and activating its ground floor with a public facing coffee shop.
Orms have retained the cylindrical form of the 3 storey building and have created a larger arched opening in front of a fully glazed façade creates better visual links and an increase in human permeability through the space. The existing pink granite cladding has been replaced with a veil made up of laser cut anodised aluminium tiles. The veil references the site’s past use as tenter grounds – tiles appear to be hung, referencing the medieval cloth making process.