1 New Oxford Street

Reinventing a Midtown flatiron

WorkingAdding business valueBuilding historiesFresh eyes on the West EndIntelligent retrofitHeritageLondonRe-use

More volume, same expression The building is a distinctive landmark on the approach to the West End from the City, and we wanted to keep its strong corner expression. We also wanted to grow the building, keeping the same interest in its elevations and roofline. Retaining or reusing as much of the existing structure as possible, we infilled the set-back bays onto New Oxford Street to create more area, and then extended the bookmark towers up, adding mass in between.

Turning the corner The clock tower on the building’s prow brought together many of the Art Moderne features we found elsewhere in the building, wrapped with ribbon-like metal framed windows separated by bands of precast concrete, and topped with a simple clockface. As on the New Oxford Street elevation, we refaced the concrete with green glazed tiles to reflect the architect’s original intent, and increased the height of the clock tower to balance it with the additional mass at the top of the building.

Light and volume The office floors are simplified and extended and, with the new central core, able to be let as split tenancies and floor by floor. In fact, the six upper levels were let to fashion brand Cos before the retrofit was fully completed, and are now also connected by an internal stair at the infilled corner at the apex of the atrium. Stepbacks at roof level have created a series of outdoor terraces.

Location

Holborn, London

Client

Nuveen Real Estate

Date

2017

Borough

Camden